In April, in the Bay Area town of Alameda, scientists were making plans to block the sun. Not entirely or permanently, of course: Their experiment included a device designed to spray a sea-salt mist off the deck of a docked aircraft carrier. The light-reflecting aerosols, the scientists hoped, would hang in the air and temporarily cool things down in the area. It would have been the first outdoor test in the United States of such a machine, had the city council not shut it down before the experiment was concluded.
One of the goals of the experiment was to see if such an approach might eventually show a way to ease global warming. In a statement to the media on June 5, the researchers â a team from the University of Washington that runs the Coastal Atmospheric Aerosol Research and Engagement program â said the âvery small quantitiesâ of mist were not designed to alter clouds or local weather. The City of Alameda, along with many of its residents, though, were unconvinced, raising concerns about possible public health risks and a lack of transparency. City officials declined an interview request, but at the city council meeting at which the proposal was unanimously rejected, one attendee noted: âThe project proponents went to great lengths to avoid any public scrutiny of their project until they had already operationalized their scheme. This is the complete antithesis of transparent, fact-based, inclusive, and participatory decision making.â
The concept of using technology to change the worldâs climate, or geoengineering, has been around for a couple of decades, although so far it has been limited to modeling and just a handful of small-scale outdoor experiments. Throughout that time, the idea has remained contentious among environmental groups and large swaths of the public. âI think the very well-founded anxiety about experiments like this is what they will lead to next and next and next,â said Katharine Ricke, a climate scientist and geoengineering researcher at the Scripps Institution of Oceanography and the School of Global Policy & Strategy at the University of California San Diego.
In the best-case scenarios, successful geoengineering experiments could put a pause on or slow down the warming of Earthâs climate, buying time for decarbonization and perhaps saving lives. But other possibilities loom too: for example, that a large-scale experiment could trigger droughts in India, crop failures, and heavy rainstorms in areas that are wholly unprepared.


Indeed, skeptics sometimes associate geoengineering with supervillain behavior, like a famous episode of The Simpsons in which the robber baron Mr. Burns blocks the sun. They warn that outdoor experiments could set humanity down a slippery slope, allowing powerful billionaires or individual countries to unleash hazardous technologies without input or agreement from the public more broadly, all of whom would be affected.
Such an approach could also distract people from expanding decarbonization efforts. âGeoengineering doesnât tackle the root causes of climate change; itâs arranged to counter some of the impacts, but it involves intervening in Earthâs systems at an absolutely enormous scale,â said Mary Church, the geoengineering campaign manager for the Fossil Economy program at the Center for International Environmental Law.
But now that human-caused climate change has accelerated, and with devastating effects already underway around the world, what previously appeared to be a risky Hail Mary technofix has gained respectability. Some scientists, including Ricke, as well as some environmentalists, political officials, and business leaders now call for tests of geoengineering technologies that could one day be used in an ambitious, or perhaps desperate, attempt to artificially cool the planet. Such outdoor experiments, these proponents argue, could demonstrate a particular approachâs utility and finally assuage criticsâ concerns. Talk of solar geoengineering has become so widespread that people on the fringe, like Robert F. Kennedy, Jr., Donald Trumpâs pick to head the U.S. Department of Health and Human Services, have even espoused the conspiracy theory that the government, or Bill Gates, is already funding such experiments, through airplanesâ âchemtrail” emissions (which have always been of water vapor, not secret chemicals).
Who will own the technology? Who decides how it will be used? What should be done if someone like Elon Musk, Donald Trump, or Vladimir Putin deploys it on their own?
The stakes are high. Climate change is already changing nearly every realm of life across the planet, driving searches for all conceivable solutions, including ones that look risky. If people one day decide to proceed with some kind of geoengineering, theyâll first have to show that itâll work, that itâll be safe, and that the risks are bearable.
Thereâs no clear course on who gets to make such decisions, though. With no overarching governance on a technology that could â and will, if it works as intended â have global effects, current rules and regulations on smaller solar geoengineering experiments in the United States are limited to the local and state governments where such experiments may take place, which are ultimately led by officials with different perspectives and levels of expertise. (The lack of global governance has prompted government scientists in the U.S. and elsewhere to monitor the atmosphere for evidence of geoengineering experiments.)
And in that regulatory vacuum, all sorts of political questions arise, said Frank Biermann, a researcher of global sustainability governance at Utrecht University. Who will own the technology? Who decides how it will be used? What should be done if someone like Elon Musk, Donald Trump, or Vladimir Putin deploys it on their own? âAll these questions, scientists have not considered them,â he said. âThey just think, âthis is a cool idea.ââ
Some researchers, Biermann argued, have fallen prey to something he calls âthe âCaptain Kirk fallacyââ: The idea that super smart people, like those in a spaceship cockpit in the series Star Trek, just have to press a few buttons to solve all problems.
Modern geoengineering schemes date back to the early 2000s, when scientists first suggested an unprecedented experiment: If they dumped iron filings in the ocean, the material could spark vast phytoplankton blooms that would in turn draw in carbon dioxide from the atmosphere. Afterwards, the algae would eventually die and sink to the ocean floor, the theory suggested, taking the carbon down, too.
Such an experiment isnât without risk. When agricultural run-off enters the ocean, for instance, pesticides and artificial fertilizers have caused toxic algae blooms, posing problems for fisheries and public health. Still, in 2004, a team led by oceanographer Victor Smetacek at Germanyâs Alfred Wegener Institute tested the concept with several tons of iron sulfate in an iron-poor region near Antarctica, which indeed produced a phytoplankton bloom that began sinking a week later. Such activities were subsequently restricted by an updated version of an international accord called the London Convention and Protocol, which forbids polluting oceans with wastes, including dumping iron nutrients, except for âlegitimate scientific research.â Then in 2012, rogue businessman Russ George took a ship off the Pacific coast of British Columbia and dumped some 100 tons of iron sulfate into the water. Critics debated whether Georgeâs project violated international law, and no researcher has pursued iron fertilization since.
Other, more speculative geoengineering ideas have been developed by researchers over the years, too. For instance, astronomers have proposed strategies that would be deployed in space and partially block the Earth from the sun, such as launching a giant, tethered shield shade between them, or periodically blasting moon dust into space. Itâs an out-there idea, said Benjamin Bromley, a University of Utah astrophysicist who led a study on the possibilities for lunar dust and who concedes heâs ventured out of his lane. âBut itâs absolutely worth exploring. We would hate to miss an extraordinary opportunity to buy us some more time, should the critical measures we take on Earth fail.â


Although space-based geoengineering avoids some risks of taking action within Earthâs atmosphere, either of these projects would be mind-bogglingly, and perhaps prohibitively, costly. IstvĂĄn Szapudi, a University of Hawaii astrophysicist who proposed the sun shield, acknowledges the huge costs, even if launch costs continue dropping, but describes it as a matter of priorities. âIf we spent 10 percent of what people spend on weapons in a year, for a few decades then we could easily do this project. How cool it would be, instead of spending on stuff that destroys the Earth, we spend it on something that would make the Earth more livable,â he said. In any case, if the climate crisis becomes more dire, policymakers and investors might begin taking seriously ideas that today seem outlandish.
Today, most researchers are more sanguine about more down-to-earth approaches to limiting incoming sunlight: solar geoengineering or solar radiation management. Here, researchers would reflect some sunlight away from the ground for a period of time, temporarily cooling the planet for however many decades it takes to cut carbon levels. Two of the main approaches involve spraying particles with the goal of reflecting sunlight. The first, called stratospheric aerosol injection, involves high-altitude airplanes or tethered balloons releasing millions of tons of small reflective particles, like sulfuric acid, into the stratosphere, which is around seven to 30 miles above the ground. The second, marine cloud brightening, involves misting the lower atmosphere with sea-salt aerosols to make clouds more reflective over particular parts of the ocean â the same approach that the University of Washington researchers aimed for in Alameda.
Both have analogs in the real world, Ricke said, allowing scientists to estimate the impacts of the techniques. Stratospheric aerosol injection, for instance, is similar to the large amounts of dust and ash thrown up by large volcanoes, such as Mount Pinatubo in the Philippines, whose 1991 eruption single-handedly cooled the planet by half a degree Celsius for more than a year. Scientists can look at records of such examples to see how much the planet cooled and for how long. Scientists also have learned from measurements of sulfur particles emitted by shipsâ exhaust, which create wispy, reflective, contrail-like clouds, similar to what marine cloud brightening could achieve. âThose are the two methods right now that it seems like could potentially be economically and technically feasible and could reduce risks if they work,â she said. (Some researchers consider these geoengineering concepts distinct from carbon dioxide removal projects intended to achieve negative emissions. So far, these carbon removal efforts have been smaller in scale, are independent of one another, and would take longer to take effect, but if they expand rapidly, they too come with environmental impacts and drawbacks.)

Neither approach is without risk. âWith stratospheric aerosol injection, we are more or less certain it could work, as in it could cool the planet substantially, but with many side effects,â said Peter Irvine, a geoengineering and climate researcher at University College London. He assesses cloud brightening similarly, but with more uncertainties about how it could be deployed and about the precise particles needed.
Among those side effects: the aerosols could change rainfall patterns, and delay the recovery of the ozone layer. Those drawbacks could be long-lasting, too. If countries or companies commit to solar geoengineering, theyâd need to continue it for however many decades or centuries it takes to address the root causes of global warming â the burning of fossil fuels â which could be costly in terms of resources and tradeoffs.
âEven if this is a bad idea, we should know more to be sure,â Irvine said.
But scientistsâ attempts to conduct real-world experiments have foundered on public and policymakersâ concerns. The researchers who led the failed attempt to experiment in Alameda declined Undarkâs interview requests. In a statement sent by email, the team described providing âextensive dataâ on the proposed experiment to spray sea-salt particles into the air, adding that âall of the experts engaged affirmed the safety of the sea-salt spray involved in the studies.â
Other geoengineering experts closely watched the outcome. In some sense, what happened in Alameda may have blown up in part because the researchersâ leadership team may have conducted their proposal process in âa very closed, secretive way,â said David Keith, head of the Climate Systems Engineering initiative at the University of Chicago.
Scientistsâ attempts to conduct real-world experiments have foundered on public and policymakersâ concerns.
That approach may have been in direct reaction to Keithâs own past failed attempts at gaining approval for a geoengineering experiment, he said, which was similarly thwarted by public concerns and local authoritiesâ skepticism. In the 2010s, when Keith was at Harvard University, he and a colleague, climate scientist Frank Keutsch, proposed lofting high-altitude balloons fitted with airboat propellers that would release between 100 grams to a couple kilosâ worth of mineral dust, like calcium carbonate or sulfuric acid. The researchers planned to then measure and observe how the tiny particles disperse and reflect sunlight. The project, called the Stratospheric Controlled Perturbation Experiment, or SCoPEx, was necessary, the team argued, because it wasnât clear whether existing computer simulations would truly align with a real-world scenario.
But they struggled in their efforts to find a location to host the test. Keutsch and Keith first sought to deploy the balloons in Tucson, Arizona, but partly because of logistical and scheduling challenges while working with balloon operators during the pandemic, they shifted their sights to other possible sites. In December 2020, the team announced plans to test their platform in the Lapland region of northern Sweden, where they partnered with the Swedish Space Corporation. But they encountered multiple critics, including Indigenous tribes and environmental groups, such as the Saami Council, the Swedish Society for Nature Conservation, and Swedish climate activist Greta Thunberg. The Saami Council objected to a lack of consultation and to an approach that doesnât address the carbon emissions driving climate change, while environmentalist critics saw the experiment as a step heading down a slippery slope of full deployment. An advisory council recommended holding discussions with the public before launching any flights, and when the council did not recommend proceeding, the Swedish space agency called it off, forcing them to cancel their plans. In March 2024, according to a university statement, Keutsch âannounced that he is no longer pursuing the experiment.â


The failure has prompted postmortems by the scientists. âI think we tried to be too open, we tried to always talk to journalists and tell them, âThis is what weâre thinking of doingâ and so on,â Keith said. âAnd it ended up blowing up in the press and was way over-reported, and I think thatâs part of what killed it.â
Despite their scuppered plans, Keith believes public opinion, and the views of scientists and political leaders, are changing, with more people than before in favor of researching, experimenting, or deploying geoengineering technologies. âThe fraction of scientists who support research is probably quite high,â he said. âMore than it was a decade ago.â
While geoengineering originally was anathema to the scientific and environmental communities, that landscape has begun to shift in recent years. Ricke herself has championed solar geoengineering research, such as in a talk at South by Southwest last year, where she and other panelists made the case that while geoengineering is still contentious today, depending on the results of that research, it could become a viable climate solution in combination with emissions reductions and other strategies.
âShunning this research is riskier than studying it,â Ricke wrote in a 2023 piece for Nature magazine. Most knowledge about solar geoengineering so far has come from computer modeling, she continued, but even the most realistic models could miss real-world complexities. Researchersâ models also donât reflect the geopolitical reality that there likely wonât be global cooperation on geoengineering, and uncoordinated, regional projects could arise instead, she wrote. But the impacts of such a scenario arenât well understood.

Climate scientist and geoengineering researcher Katharine Ricke has championed solar geoengineering research. âShunning this research is riskier than studying it,â Ricke wrote in a 2023.
Visual: Courtesy of Katharine Ricke
Her perspective isnât a fringe one: Such research now enjoys the imprimatur of the National Academies of Sciences, Engineering, and Medicine, which published reports in 2015 and 2021, and the American Geophysical Union, which includes leading U.S.-based climate scientists. The National Academies committee recommended continuing to investigate solar geoengineering, including the possible unintended consequences and geopolitical challenges involved, said Chris Field, a climate scientist at Stanford Universityâs Woods Institute for the Environment and chair of the latter report. He acknowledged that ongoing research may show that the technology wonât work as intended, and in that case, he said, âwe should then refocus attention on the things that will work, including cutting greenhouse gas emissions.â
Even if solar geoengineering does work as planned and reduces global warming, he added, some harmful climate impacts, like ocean acidification, would be unaffected by such interventions â another reason to prioritize reducing emissions.
Other influential geoengineering backers include billionaire philanthropist Bill Gates, who has been supporting and investing in research projects, including SCoPEx, since the 2000s. Some members of U.S. Congress have expressed support as well, evidenced by the push to mandate clear research plans, and Quadrature Climate Foundation, the philanthropic arm of a London-based hedge fund, has become a major funder. Still, 75 percent of Americans are somewhat or very concerned about using solar geoengineering, a 2021 Pew survey found, though only a minority are familiar with the technology. Thereâs some evidence that people who are more exposed to information about climate change may support geoengineering more, according to another study, which was co-authored by Irvine. Public opinion research shows that many people share the same concerns that environmental and Indigenous groups have, though overall thereâs not much public awareness of geoengineering yet.
While there is increasing support for geoengineering in the U.S., Frank Biermann points out that there is not much support in European countries and the Global South
Some of the concern stems from what climate researchers call the âmoral hazardâ problem â the possibility of humanity geoengineering its way out of climate impacts could discourage decarbonization efforts. âI think the greatest opposition comes from those closest to climate change, because I think itâs viewed as the wrong way to deal with climate change,â Irvine said. âThereâs a concern that itâll distract from the real solutions, which are of course cutting emissions.â
Despite the growing support for geoengineering research, the scientific community is no monolith, and plenty of other researchers, like Utrecht Universityâs Biermann, have grave concerns. He fears that if expensive, high-profile experiments come to fruition, large-scale deployment eventually will become unavoidable, for better or worse. In 2022, he and others began calling for a non-use agreement on solar geoengineering â that is, a moratorium. Their open letter has drawn more than 530 signatories from 67 countries so far, including prominent scientists like Michael E. Mann of the University of Pennsylvania; Dirk Messner, head of the German Environment Agency; Indian writer Amitav Ghosh; and Ă sa Persson, research director of the Stockholm Environment Institute.
And while there is increasing support for geoengineering in the U.S. among researchers and some policy makers and environmental groups, Biermann points out that there is not much support in European countries and the Global South, especially African nations and small island states. Some 2,000 nongovernmental groups have endorsed the non-use agreement as well, Biermann noted, in an open letter that reads in part: âthere is a risk that a few powerful countries would engage in solar geoengineering unilaterally or in small coalitions even when a majority of countries oppose such deployment.â
Biermann views the risks and prospects for geoengineering differently compared to scientists like Ricke and Keith. âGeoengineers are pessimistic regarding climate policy, and theyâre optimistic regarding having 1,000 stratospheric aircraft that arenât invented yet to fly around the stratosphere for 100 years, 24-7, without any geopolitical turmoil,â he said. He and his colleagues donât want to regulate geoengineering modeling and computer simulations â he supports academic freedom and doesnât want anyone policing scientistsâ labs â but he draws the line at outdoor experiments and calls for bans on public funding for the development of such technologies.

Frank Biermann, a researcher of global sustainability governance at Utrecht University, is concerned that scientists have not considered the political questions that arise from geoengineering technologies.
Visual: Courtesy of Frank Biermann
Once people invest in the technology in earnest, whether itâs balloons, drones, or aircraft, there will be considerable momentum toward actually using it, he argues. Moreover, in his perspective, to really understand how geoengineering technology might work or not, one would need planet-wide experiments, but such projects would be little different than large-scale deployment. In other words, the only way to find out if the technology is safe is for someone to take a gamble with planetary stakes.
As in the scientific community, geoengineering has divided environmental groups. Some, like Friends of the Earth and Greenpeace, reject geoengineering in any form, while the Union of Concerned Scientists opposes it because of the âenvironmental, ethical and geopolitical risks, challenges and uncertainties.â The U.S. nonprofit Center for International Environmental Law opposes the technology for other reasons, including possible catastrophic consequences and the potential for distraction from other climate solutions. âYou canât test for the impact of deploying geoengineering technologies at scale without deploying them at scale. That is the problem,â said Church, the groupâs geoengineering campaign manager, echoing arguments by Biermann and moratorium proponents.
A decade ago, the Environmental Defense Fund wasnât exactly gung-ho about solar geoengineering. Now, however, among the major environmental organizations, they stand alone as a clear booster, supporting small-scale field research. Eventually, the EDF will begin to sponsor research projects, which could involve both stratospheric aerosols and cloud brightening, to gain âdecision-relevant dataâ and learn more about âpotential downstream impacts on agriculture and air quality,â said Brian Buma, a senior climate scientist at the organization. The groupâs position hasnât really shifted, he argues. âItâs not a solution; itâs potentially a tool to stave off some of the worst effects, assuming a good mitigation pathway. We call it âpeak-shaving,ââ he said, but itâs not a substitute for reducing emissions.
Could a maverick billionaire or rogue state go it alone and unleash a geoengineering project, without any official approval or oversight? Currently, while some national and international laws prohibit large scale experiments, there are exemptions for small-scale geoengineering projects, so thereâs not much to stop someone or some organization from taking such actions, particularly in the United States. Only a few companies are actively involved in geoengineering research and development at this time, however, and they donât yet add up to an advanced geoengineering industry.
Over the past few years, geoengineering research and hype has spawned investment in new startups attempting to capitalize on growing interest and on impatience with sluggish climate policies. For example, in 2022, Andrew Song, an entrepreneur, co-founded Make Sunsets, a startup backed by Silicon Valley-based venture capital firms like Boost VC and Draper Associates. The company has focused its efforts on developing balloons releasing stratospheric aerosols, mainly sulfur dioxide. To make money, the company sells cooling credits, at a rate of $1 per metric ton of carbon dioxide emissions they claim to offset, with the idea that corporations buying them can do so to reach their net-zero emissions targets.
Song expressed confidence about the future of stratospheric aerosols, which he refers to as âsunscreen for Earthâ or, more abstractly, âOzempic for climate change.â
Song lamented the fate of Keithâs ScoPEx, the canceled stratospheric balloon research project. âWe thought, if the top scientist in the world, funded by Bill Gates, gets $20 million dollars, canât even launch a single balloon with some instrumentation and a little bit of calcium carbonate, thatâs not the right path,â Song said. âHe tried to get permission from everybody and then gets blocked by a bunch of reindeer herders.â Thatâs when he and fellow cofounder Luke Iseman, formerly at Y Combinator, a group that helps to launch startup companies, decided to start small, landing on their strategy of cheaper balloons, of which theyâve launched 90 so far, according to their website. They have yet to run into any regulatory issues in California or Mexico, he said. Their balloons reportedly flew over the airspace of multiple tribes in California, a potential sticking point, but Song told Undark that the company has altered its flight paths to avoid these areas, following that critical news coverage.
Song expressed confidence about the future of stratospheric aerosols, which he refers to as âsunscreen for Earthâ or, more abstractly, âOzempic for climate change.â Heâs said that heâs skeptical that governments will come together and agree on climate policy or on deploying geoengineering. âItâs going to be a unilateral decision. If itâs not us, itâs going to be India,â he said. He does worry that, in one geoengineering scenario, the strength of the Indian monsoon season will decrease, threatening millions with drought and famine, a nightmare scenario depicted in sci-fi author Neal Stephensonâs novel âTermination Shock,â which Iseman has read. But the alternative of living in a world with 4 degrees C warming would be far worse, he argued.
Song also sees one of Make Sunsetsâ roles as providing much-needed field data for scientists like Keith. âWe obviously want to collaborate, but weâre seen as the pariahs right now, weâre seen as the bogeymen,â Song said. Keith, for his part, sees Make Sunsets more as a âtheater pieceâ than as a startup. But stunts can be effective at changing minds, he added.
Meanwhile, a secretive Israeli-U.S. startup called Stardust Solutions is trying to use its own particular brand of aerosol technology for solar geoengineering. Theyâre conducting their own research and development and planning a series of experiments, and they see their role as one that involves working with governments and researchers. âDecision-making regarding whether, when, and how to deploy solutions like SRM should only be taken by governments,â said CEO Yanai Yedvab, a former deputy chief scientist at the Israel Atomic Energy Commission, in a written statement to Undark. Stardust acknowledges concerns about potential harms to the ozone layer and effects on climate patterns, he continued, and they are attempting to develop a specialized aerosol particle and a deployment mechanism to mitigate such effects.
Ricke finds Stardustâs approach a concerning one. âTheyâre developing proprietary materials and technology and have taken a lot of investor dollars, and the only way that theyâll ever make that money back is if they convince someone to actually do solar geoengineering, which is a pretty dangerous situation to be in,â she said.

Few rules are in place, if Make Sunsets, Stardust, or someone else desires to push ahead with solar geoengineering. At the international level, the Convention on Biological Diversity, which has been ratified by nearly 200 countries but not the U.S., implemented a geoengineering moratorium, allowing some small-scale scientific research. But whatâs allowed is open to interpretation, Field said. In the U.S., a company needs only to file a brief form with the National Oceanic and Atmospheric Administration 10 days before releasing aerosols in the stratosphere. The primary relevant oversight from the U.S. Environmental Protection Agency is through the Clean Air Act, which does regulate sulfur dioxide as a pollutant and as a contributor to acid rain. Other federal agencies are continuing to assess geoengineering research. According to a White House Office of Science and Technology report last year, âThe potential risks and benefits to human health and well-being associated with scenarios involving the use of SRM need to be considered,â as well as the risks and benefits of unfettered climate change. The report did not initiate a government research program, though it opened the door to that possibility, and it did not propose specific new regulations, but it stated that any research program must have âtransparency, oversight, safety, public consultation, international cooperation, and periodic review.â
For Ricke, setting up international rules should be a top priority. âRight now the absence of any norms or standards is leading to a situation where responsible research is being suppressed.â Instead, she said, rogue actors, including researchers, are in the driverâs seat. And theyâre testing the few boundaries that exist, making it hard to produce findings and information that scientists â or anyone â can really trust.
UPDATE: A previous version of this piece described Quadrature Climate Foundation as a major investor in geoengineering. The foundation is a funder.
I think I’ve written enough on this topic that it should be forever put to rest.
See:
https://kathleenmccroskey.substack.com/p/help-get-geo-engineering-stopped
https://kathleenmccroskey.substack.com/p/lets-get-on-the-same-page-in-this
How can those who ruined this planet be allowed further tampering?
This planet has been much warmer for most of its life. Decide if you want crops or not.
Please stop lying, stratospheric aerosol injection can help increase crop yield. Here’s a paper: https://keith.seas.harvard.edu/files/tkg/files/fan_et_al_2021_nature_food.pdf?m=1622034220
For full transparency and what didn’t make it to print. If people want to watch the interview I had with the author, you can find the video/transcript/AI summary using this link: https://fathom.video/share/5C4bNaAHhvzKM3oHLe8vsCusjC-v-eq_
Also, as of this publication we’ve deployed 120 balloons and 90,820 Cooling Credits which offsets the warming of 90,820 metric tons of CO2 for a year. This is the equivalent of planting 4,324,761 mature trees that last for a year, assuming each mature tree absorbs about 21 kilograms of CO2 per year. Learn more here: https://makesunsets.com/blogs/news/calculating-cooling
And if you want to take action: https://makesunsets.com/products/join-the-next-balloon-launch-and-cool-the-planet