Those are two fascinating brothers. Readers interested in how the story of Froot Loops and Cornflakes fits into the threads of vegetarian history might enjoy this episode of my radio history of vegetarianism:
It deals with other consumerist vegetarians, like Chicago Universities’ vegetarian athletics team, and the support for vegetarianism amongst strands of the physical culture movement. As well as movements in the rest of the world – the “back to nature” movement in Europe, the French anarchist vegans, and Gandhi’s activism in India.
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