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Hi Walter, sorry for the delay! You can check out the control groups for one of Green’s studies here: http://isps.yale.edu/sites/default/files/publication/2012/12/ISPS00-001.pdf
The majority of voter turnout data, unfortunately, isn’t published in open-access journals or really journals at all. As Lieberman points out, these companies have data, it’s just private.
Your comparison to soft drink companies is very interesting. Ad budgets aside, it would be interesting to look at what level of “personalization” has worked for those kinds of products. Brand loyalty is cultivated over years if not decades. See: http://www.tandfonline.com/doi/abs/10.1080/09544120050007823?journalCode=ctqm19 Could the same behaviors apply to politics?
I’m curious as to what kind of control group was used.
Also, without personal outreach, wouldn’t this mean Pepsi, Coke, RC Cola, etc. should have equal market share?