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I got a text from Mr Bradley he want to issue me a check to put a decal on my car to advertise Hype Enery Drink. I got a check for 2600 issued in my name from Kevin J Domina. Is this real?
Thank you for writing this article and bringing awareness to an industry that needs to be disrupted. We are (teaRIOT) trying to do just that with the first plant based energy drink our to Venice CA – no added sugar, no process ingredients simply the naturally occurring power of tea. Unlike our competitors we would welcome to comment.
I wish that this article went further into detail about which ingredients were found to be harmful. Was it just the caffeine? Are the sugar free variants any more or less dangerous?
You did not do your research. Taurine is not a stimulant. L-carnatine is not a stimulant. Guarana could be described as a stimulant only because it contains caffeine. You keep referring to “other stimulants” in energy drinks, but there aren’t any: It’s just caffeine.
If you can’t get the most basic information right – i.e. what the active ingredients in energy drinks are – I’m personally gonna write off the whole article as fear-mongering trash.
That “lack of evidence” is by design. There is no way to track how many Emergency room visits or psychiatric episodes. There is no check box on any intake form for caffeine or energy drink consumption. There may even be a correlation with acts of aggression, and crippling anxiety. The industry would have made it difficult to track the adverse events.
Parents believed this stuff was harmless because it is marketed everywhere. At every point of sale there are the ubiquitous energy drinks, advertising concentration and vitality. They cross over into the wellness category, meaning since they are assumed to be harmless, there is no research. These drinks are more expensive than the usual soft drinks and some take up less shelf space, making them more likely to be promoted. The big box stores sell them in bulk, and many consumers buy them that way. That leads to more consumption, which includes multiple servings a day.
The marketing, is targeted at teens, and young adults. In much the same way they peddled vaping on social media, these drinks were marketed as wellness products. Many include vitamins, herbal products, and amino acids, giving the drinks the false veneer of a health product. In some cases these drinks are ingested along with stimulant medications, or in place of them. There is an uptake in the abuse of stimulants, including crystal meth, and ADHD medications.
It is really clear that our youth are under a lot of stress to perform, athletically and academically. The drinks have been marketed as status indicators, compelling more kids to consume them. With the advent of social media, and the continuing targeting of marketing at children, it is really clear that the regulatory agencies are no longer functioning. Since caffeine is assumed to be harmless and not a drug, these soft drink marketers found a loop hole and exploited it fully.
Our regulatory agencies, and health industry regulators are no longer functioning. At the same time the media claims there is over regulation, to protect these industries. The FDA and FTC are no longer tracking the extensive marketing, product placement, and content marketing. There used to be laws about marketing products with health claims, in the US. Now it is the wild west, any ridiculous claim can be made in media content. The industry funds and designs academic research, designed to make it’s product appear harmless.
Unfortunately our elected representatives and policy makers turn to the corporations for insight on marketing to children. We have seen years of regulatory capture, where industry insiders sit on the regulatory boards, fact based science is ignored, and half truths are promoted as facts. The soft drink industry spends millions to protect its market share. It is clear that Diabetes is the result of sugar consumption, but the same tactics they used to market sugary drinks are used to market these highly caffeinated beverages.
In post fact America, we are all going to pay for the greed of these corporations. They turned millions of kids not mindless consumers of beverages, fast food, and social media. Whenever anyone questions any of it, they have industry front group create a counter narrative. Young people are having strokes, dealing with obesity, and the suicide and mental health rates are rising. These drinks were marketed alongside computer games and social media, and their consumption became almost automatic. Young socially isolated people, in the glare of a computer screen, gulped down quarts of this stuff, daily. There has been no research on how this has affected a lot of them. It is clear that no good came of it. There was no research done on how many of them will never function in any normal capacity. That kind of research was not funded, the industry decided it could be inconvenient, and unprofitable.
Our of my own curiosity, since no actual research was done, I started asking people who consume these beverages, and have mental health disorders, if their therapists or psychologists or psychiatrists have ever told them to lay off these beverages. The answer is always no, and a quizzical response. As a layperson, I can see a correlation between anxiety, depression, and confusion, and the consumption of these beverages. The fact that no mental health therapist would question the excessive use of these beverages is telling. The industry made sure no one would track this.
It boggles my mind that people are so concerned about energy drinks when the FDA is just fine with putting kids on a dose of ritalin or adderall meant to last all day before they’re 10. As a college student, I see people using energy drinks frequently, but the lengths that some people will go to get a hold of Rx stimulants like that is far more scary. Not to mention the folks that have been on it their whole academic career feel absolutely worthless when forced to go without and completely lose confidence in their ability to preform any kind of work.
I had a manager of mine when I worked for a pizza delivery place some years ago who had to have a pace maker put in before her 21st birthday. One major contributing factor was that she was a heavy energy drink consumer. She would drink , on average, between 3 to 5 a day. She was not ever weight. She was short. She was attractive, but she would drink energy drinks more often than practically any other type of drink. I worked with her for almost a year.
All the heavy dudes (300lbs+) I know ended up going to the hospital after drinking 200mg of caffiene. The two of them learned a lesson and don’t touch the stuff. They are Engineers and both play piano. I love the dudes and I am glad they are taking care of themselves the past couple of years. The skinny runners drink that and nothing happens. Regardless of our shape or condition, anything 300mg or more of caffiene and we all have some problems appear. Like a Grande Starbucks Americano or mocha, or any general coffee greater than 28oz. Whether it is a wild heart rate, high blood pressure and spots in our vision, or nausea – something unpleasant and undesireable occurs. It is caffiene. Guarana and yerba mate is garbage poison too. Above 200mg of caffiene within an hour is plain stupid.
People drinking energy drinks repeatedly typically have an addiction to caffiene and other drugs. Like 3 cans a day. Mental or emontional issues for sure – depression or habitual/addiction issues. I used to work physically for 10-12 hours a day hand digging trenches under active railroad tracks. I was tired and had a 90-120 minute commute home. It was coffee in the morning (10-16oz), cold brew in the afternoon, and a can of something while driving home. Water all day long. I would saturate a sweatshirt and my pants with sweat from non stop physical labor when it was 25F outside. If I didn’t sleep enough, that can of energy drink would only make me fall asleep faster and I would be stuck at a rest stop knocked out for 2-3 hours. After ending that job I went to one cup of coffee a day only. Sleep is key. Once in a while I buy a Monster original or Red Bull Pear (12oz) because of an urge. It makes me talk a lot and have high blood pressure for two hours, then heart burn appears. I think the “natural” flavors and high sodium content along with taurine rips a hole in my throat and stomach. Oh yeah – they ALL have a pH between 2.8 to 3.6, which is the same as stomach acid. Actually, so does Gatorade and any crap “iced tea” on the shelves. No longer enjoyable. Anyone else drinking multiple cans is probably a step away from being a useless cocaine or heroin addict. Or they do not like coffee. Or is too lazy to make coffee.
My biggest concern is these new energy drinks appearing within the past year or two. Look at BANG or the newest 7-11 energy drink. They START at 250mg per can. Bang has a few with close to 400mg per can. Just stupid. You cannot reseal the cans either (obviously). I used to get the giant Monster with the cap on top and drink it over three days (or less). If I could handle sugar better than buying Vitamin Water Energy (yellow) is a safe choice. Less than 60mg per smaller bottle, but the caffiene is based off of green tea and will make you pee like crazy. Watch out for anything with more than 200mg of caffiene. Don’t care if it is a huge bottle of cola, big old coffee, energy drink or whatnot. It is all bad for you. Watch out for almost any prepackaged drink out there too. The pH of most are stomach acid matching and will screw your teeth and digestive tract eventually. Errosive. I always thought cola was bad because of the acid
The acid only softens your tooth’s enamel. Low pH erodes it. Blessings all.
Coffee contains the same amount of caffeine as energy drinks. It’s just the energy drinks have with them a fast delivery system so your body absorbes them faster. Now I use energy drinks occasionally. Once a week on average. But I also drink coffee and tea. I have also used performance stimulants for workouts. I will tell you that nothing comes close to the metabolism boosters. No energy drinks. What I suspect is any kid that has gone to the er for this has underlying issues. Heart trouble, obesity, high blood pressure, use of other drugs or stimulates. I will let my healthy 15 year old have a NOS before my lazy overweight 17 year old. You can see the effects on my elder son(red face, high pulse) because his body is already struggling with his overweight.