I agree that we need to build a culture of resistance to doping, but this analysis is incomplete: there will invariably be some countries that are more permissive about doping or more lax about coming down on dopers than others. We all know Russia has weak rule of law. However, in cycling, it looks like Spain and Italy both have had pretty weak rule of law as well. Say you get culture-based anti-doping programs established worldwide. Spanish athletes are going to hear that they should play clean and report cheats, yet they see their governing authorities being lackadaisical about prosecuting them. That’s going to counteract the message.
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