We Feel First, Think Second. So How to Manage Risk?

David Ropeik, a writer and risk consultant, argues in an op-ed this morning that we will never be able to make risk perception perfectly rational, because we simply aren’t wired to perceive risk by reason alone. “Human-made risks will always worry us more than natural ones,” he writes. “Risks that are imposed on us will always concern us more than risks we choose to take. Risks to kids will always be scarier.”

But we can, he adds, “start to close the risk perception gap and minimize its dangers by applying what we’ve learned about why it occurs. Readers can share their thoughts on what those might be — or their counter-arguments — in the comments section below.