Stoking Alzheimer’s Fears With an Online Quiz?
By Steven Lubet
Critics question a Chicago neurological center’s use of an online quiz that seems to exploit anxiety to lure patients.
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The American Medical Association’s Code of Ethics prohibits advertising that is “misleading” or creates “unjustified medical expectations,” and it requires claims to be “factually supportable.” But a “Brain Health Quiz” used by NorthShore University HealthSystem in Chicago appears to violate all of these. (Visual by )