Stoking Alzheimer’s Fears With an Online Quiz?

Critics question a Chicago neurological center’s use of an online quiz that seems to exploit anxiety to lure patients.

The American Medical Association’s Code of Ethics prohibits advertising that is “misleading” or creates “unjustified medical expectations,” and it requires claims to be “factually supportable.” But a “Brain Health Quiz” used by NorthShore University HealthSystem in Chicago appears to violate all of these. (Visual by )

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